MasterStream Blog

No matter where or how it’s used, sales automation is always hailed for one big reason: When it’s working on your behalf, you can count on it making your life easier.

Make no mistake—when software tools offer automated sales solutions to power your business operations, even the most reluctant adopters of this technology will eventually concede that access to automation tools helps them do their job better, and often with less stress involved. But that’s far from the extent of automation’s benefits, and those benefits play a direct role in maximizing ROI for your business.

For telecom sales channels and departments, automation offers some important material gains that improve on-the-job performance and raise the ceiling for revenue generation from these activities. Here are some of the biggest impacts automation can make on your business model.

The old way of researching bandwidth solutions is labor-intensive. Between tracking down location data and inputting data points, telecom businesses lose a lot of time to a research process that—despite its tedious process—doesn’t always deliver the most reliable results.

Manual research isn't just costly and threatened by manual input errors. They also restrict your company’s ability to scale its service to a larger customer base. And, as the demand grows more complex, involving larger sets of location data that both complicates data acquisition and input variables, the research demands of location and bandwidth solutions only continue to grow.

New research tools are desperately needed to help telecom businesses keep pace with the modern world. Fortunately, automated tools and customized dashboards are making it easier than ever to bring this digital transformation to your own bandwidth research process.

Through improved infrastructure and expanded serviceability, the telecom industry is itself an engine of digital transformation, supporting innovation across all industries. But the benefits of this digital transformation can also be applied to the software used in the telecom industry.

Modern software solutions open new doors and unlock new potential for telecom businesses still stuck in the traditional ways of doing business. As adoption of these innovative solutions gains steam throughout the telecom industry, it will create a wider gap between the haves and have-nots among carriers, service providers and resellers of telecom services.

Here’s a look at how digital transformation is creating new opportunities through telecom software.

For telecom agents, the task of adopting digital transformation in their sales process can also bump up against the complications of making wholesale changes to their sales infrastructure.

5G isn’t the only factor driving the buildout of telecom infrastructure. The COVID-19 pandemic, and the rapid increase in demand for high-speed telecom spectrum, has accelerated the construction of this infrastructure by an entire decade, bringing swift and transformative change to the telecom industry.

Telecom customers and prospects have high expectations when they solicit the services of a telecom broker. They want the best price possible, and they want a fast quote that can help them make their decision.

Because telecom brokers provide CPQ services across a range of carriers, they need CPQ software that can provide this speed and accuracy for all of their customers—especially as they scale, and especially as other telecom brokers embrace similar tech upgrades.

Adopting new CPQ software gives your brokerage the ability to deliver better services that improve your close rates and your sales revenue. Here are the specific benefits you can expect from this software.

If you were in telecom a decade ago, you'll remember when it seemed like every telecom Provider that played in the Channel was talking about their need to have a portal to provide quotes and information to agents. Channel Managers insisted that Marketing needed to provide a portal if they were going to have any chance at attracting and retaining agents. Sales leaders championed portals as the holy grail of lead generation. Agents, well Agents, they just wanted the information they needed without having to call a bunch of people or wait on anyone.

Being the Texan that I am and knowing how I love to grill, BBQ, and smoke meat, this thought popped into my head: When you’re shopping around and searching for solutions to optimize your business, increase sales, and drive profitability do you want the pork belly or the whole hog?

As software developers, we spend a fair amount of time listening to folks struggling with the question of whether to build “it” themselves or buy a SaaS solution that does “it.” This question seems never to escape their purview as they work through their discovery process. The challenge I’ve seen time and again, beginning with this cost comparison approach, is that in almost every instance the effort and priority given to come to the answer to this question derails companies from the most critical questions they should consider for their business. Unfortunately, as a result, the most important questions a business should be asking are the ones that are never asked.