MasterStream Blog

Why Connectivity Is Critical When Selecting a Bandwidth Provider

Written by Matt Clark - President, MasterStream ERP | Apr 15, 2021 6:34:36 PM

In business and in our day-to-day lives, we all live in a connected world. When it comes to choosing a bandwidth provider to support your business through telecom infrastructure, this connectivity takes on a different meaning altogether.

Although connectivity is important to any company that conducts at least some of its business online, the proliferation of digital tools and cloud-based business solutions has turned connectivity into a mission-critical service that must be accounted for when choosing a bandwidth provider.

Here’s a look at the way connectivity affects your business operations, your customer experience, and your ability to keep pace with the changes brought on by digital transformation.

Cloud-Based Solutions Depend on Consistent Connectivity

As telecom, IT, and cloud industries converge, both you and your customers likely lean on cloud-based solutions to power your day-to-day operations. From cloud storage to licensed cloud-based software, these tools provide powerful services that don’t have to be housed on your own internal hardware.

However, you can’t access these solutions without an internet connection. Poor connectivity, then, can grind your business operations to a halt. It’s the online equivalent of a power outage at your business location, rendering cloud-based tools and online communications unusable until connectivity is restored.

Reliability of service from a single connection is important to consider, but you should also determine whether the telecom infrastructure at a given address offers multiple points of connection to improve the quality and consistency of your connection.

More Digital Solutions Mean More Points of Connection

As digital transformation creates new efficiencies and capabilities for businesses, this rise of digital, cloud-based tools also creates greater dependence on your internet connectivity. The more you rely on these online tools to support mission-critical services and operations, the more you need to prioritize connectivity when choosing a bandwidth provider. In some cases, that may mean forgoing the cheapest options to invest in a provider that will keep your business online and able to get things done.

The more connections you add, the greater your customers’ reliance on a diverse set of technologies. These technologies can include fiber, wireless, coax, and/or copper infrastructure, all of which may offer reliable service on their own—and which may also be bundled for an even better service package.



Real-Time Connectivity Improves Collaboration and Performance

While a poor connection can be a liability for your business, consistent, fast connectivity lays the foundation for efficient operations, including the ability to collaborate on projects with employees and partners across a physical divide. Through consistent, real-time connectivity, your business can be more flexible in supporting remote work arrangements and collaboration with external parties—all of which improve your organization’s top-down production.

Designing the Correct Bandwidth Provider Connectivity Solution Comes at a Cost

With so much of your business operations running through, or being supported by, online and cloud-based services and solutions, even brief connectivity lapses can put you and/or your customers at risk.

The cost of designing bandwidth solutions for you or your customer can be a significant burden without the proper digital transformation tools to support this process. These limitations could also become more pronounced as your company scales, compounding the cost of connection disruptions and degrading the quality of your overall product.

Best-in-class connectivity solutions understand what it takes to compete in that industry. Don’t let low prices or the promise of new telecom technology distract you from evaluating connectivity with any potential bandwidth provider. BandwidthFinder can help you quantify connectivity alongside other performance metrics affecting your telecom service, singling out the best service packages for your specific address.

See for yourself how it works—request a free demo today.