MasterStream Blog

The term quoteception is meant to be a play on words related to the 2010 science fiction thriller starring Leonardo DiCaprio called Inception.  In the film, Dom Cobb (Leonardo’s character) spends his time in a dream world using dream technology in corporate espionage activities. As the story progresses, they move into deeper layers of dream states with each layer becoming more complicated and potentially impactful. As things get more complicated, Dom uses a spinning top to know if he is still in a dream or back in reality. If the top spins without falling, he knows he is still in a dream and if it falls, he knows it is reality.   

We all know the tension that can be maintained between sales and operations.  Even the best teams struggle with the quality of new orders and the ability to deliver on customer expectations.  A slightly misaligned product configuration from a salesperson can produce quota attainment, but that same sale can translate into a missed installation interval for the project manager assigned.  Round and round we go … doing our best to hit the sales number and also hit the installation-revenue numbers. All the while dealing with challenging customers who don’t understand or appreciate the complexity behind the scenes.