MasterStream Blog

For the majority of businesses, the desire to handle lead to cash workflow processes in as few systems as possible has a strong attraction.  Most organize their processes around a strong CRM and compliment that with an integration to their order/provisioning/billing system.  There are several complex services that pull businesses into more systems, but one such service is quoting. 

The term quoteception is meant to be a play on words related to the 2010 science fiction thriller starring Leonardo DiCaprio called Inception.  In the film, Dom Cobb (Leonardo’s character) spends his time in a dream world using dream technology in corporate espionage activities. As the story progresses, they move into deeper layers of dream states with each layer becoming more complicated and potentially impactful. As things get more complicated, Dom uses a spinning top to know if he is still in a dream or back in reality. If the top spins without falling, he knows he is still in a dream and if it falls, he knows it is reality.